Rae Sremmurd goes crazy in Cayler & Sons’s SS 17 Campaign
The young but influential hip-hop duo Rae Sremmurd, made up of brothers Slim Jxmmi and Swae Lee, was recently featured in the CAYLER & SONS’ SS17 streetwear lookbook. This is the second collaboration between the rap duo and the label. The videos and photographs were released with the duo sporting the highlights from the SS17 collection.
The new collection from the Munich based streetwear label includes hoodies, tees and heavyweight button downs, along with the new All Day Denim offering. The denim selection includes jackets and jeans in a variety of washes, and the other pieces bring pops of color: from faded camouflage to magenta.
The video collaboration includes footage from the “SremmLife II” sold out tour throughout Europe of the brothers performing and dancing while sporting CAYLER & SONS. The brothers bring a crazy energy to the stage that works well with the versatility of the streetwear collection. The looks from the collection are now available for purchase online and the price point ranges from $50 to $150.
Rae Sremmurd has already amassed a following within the rap community, and it appears they are branching into the streetwear realm. CAYLER & SONS recognizes the chance to appeal to the fanbase of the duo through the collab, and it will certainly help spread the word regarding their new collection.